I am interested in Poshmark as an online marketplace that borrows a lot of ideas from the social media space.

I haven’t yet used it, but know a bit about it and wanted to jot down my initial thoughts going into it.

  • Topping the marketplace layer with a social media layer seems like a logical next step given the amount of preoccupation with social media by the creators and primary audience of such an app. I want to take a closer look at what aspects of “social” have been borrowed, and how.
  • I suspect that the combination of designing for addiction (a la Nir Eyal) with monetizable on-site social media type behaviors make for very high-order ethical concerns that challenge existing business models (Tristan Harris, Chamath Palihapitiya, Jaron Lanier). It seems like a cleaner integration of liking and sharing with user revenue.
  • I am interested in the resulting interaction design patterns shaping these emergent platform models.
  • Technology in the crypto space will definitely borrow these novel design patterns, and incorporate new layers of incentivization. I want to keep this in mind.

User Tasks

After speaking with a friend, I was able to create a list of common tasks.

  • Register an account
  • Listing items
  • Sharing your closet
  • Sharing other people’s closets
  • Sharing to parties
  • Following new people
  • Following people who “like” the brands in your closet
  • Making offers to people who like your items
  • Discounting prices to notify other users
  • Extend offers on bundles
  • Accept/Decline/Counter offers

I don’t yet know what all these things mean, whether a buyer or a seller does them, how to do them, or how often they should be done. However, for now, I’ll simply focus on the interaction design patterns as I begin to navigate the app.